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train Rotation

STANDINGFIRM® the power of rotation ... moving you forward.

Standing Firm® the rotation station

The DRIVING FORCE in human movement is rotation.

In every direction... movement is propelled by rotation at the hip joint.  Rotation is the end-range motion of every hip muscle and the first thing lost in a tight muscle.

STANDINGFIRM® for superior muscle function.

One machine.... 21 muscles.  Loading rotational force trains muscles to lengthen & contract the way they do in movement. 

Check end range length... recover end range contraction


Muscles lie diagonally ... they function optimally by contracting in a diagonal...and frequently spiral direction. Kabat 1959.'s what you've been missing!


Gravity is the dominant force in training... gravity misses diagonal fibers that provide a full length contraction... setting up tightness, instability & muscle imbalance. Diagonals bias the tight fiber.


A regular muscle contraction bypasses tight muscle fiber... isometrics apply force directly to tight fiber to restore muscle function.


Functional exercises miss the natural muscle function in locomotion.... rotation. STANDINGFIRM® for true transfer to life's movement.

powerful end-range muscle contraction

When a muscle has lost lengthening ability (tight) ... it cannot fully contract (load).

  • full power with end-range muscle contraction
  • precision increases with the right muscle firing
  • timing and stability improve with equal and opposing rotation

shop standing firm®

Glutes Activate deep fiber. Rotation Standing Firm Power isometrics strengthen weak links

Activate Deep Glute Fiber

Rotational isometrics strengthen weak links. 

Hips Standing Firm power explosive strength range of motion intrinsic muscle fiber  proprioception

Restore Explosive Strength of Hips

Recover end-range rotational power.

Knee stability Standing Firm power strength intrinsic muscle fiber neuromuscular exercises

Improve Stability Strength Knees

Better transfer to real movement force.

Customer comments

Rotation Standing Firm power glute stretch hip muscles external hip rotation PNF mobility

Great Glute Product

"I use StandingFirm® for deep glute activation with my athletes."

Josh Seligman MS, ATC, RSCC 

Major League Specialist Milwaukee Brewers

Immediate Response

"We have done exercises with our players and have seen an immediate response."

Aaron Nelson ATC, NBA ATC of the Year

Head Athletic Trainer Phoenix Suns

PreGame and Strength Routines

"We use the StandingFirm® in our pre-game and strength training routines."

Joe Kessler MS, ATC

Major League Strength and Conditioning Coach

Cleveland Indians

Stretch and Strengthen the Hip

"StandingFirm® is able to stretch and strengthen the hip area with various ranges of motion and resistance, something that is very hard to do."

Gavin MCMillian Founder Sports Science Lab

San Juan Capistrano, CA

WIRED magazine

Athleticism doesn't just come from the weight room...and is not always enhanced by cardio more.

STACK magazine...a magazine by athletes for athletes

Dedicating some time off the links and in the weight room has become common among  elite golfers. Now there's a product focused on improving more


Corrective Strength .... reboot tight muscles and feel the power of rotation. Get on board with news and events.